01 September, 2011

ARTCRANK x Trek: Team Up to Create a Bike About Art

[youtube http://www.youtube.com/watch?v=ELrnwZWXkwk&w=600&h=385]

A little Angel sent this over this morning.


"Trek Bicycle and international poster phenomenon ARTCRANK have unveiled a new aesthetic for Trek’s popular District line. The Trek District ARTCRANK Edition combines Trek’s top commuter bike with graphics created by ARTCRANK Lead Designer Rob Angermuller (Lifter Baron). Hand painted and assembled by hand at Trek’s Waterloo, WI manufacturing facility, the custom project — only a handful of bikes will be made — was an opportunity for both Trek and ARTCRANK to take their love for bikes and art in a new direction.

“Trek is a family full of people that love and appreciate art and how that affects our bikes and design and we’ve done these sorts of collaborations with everybody from Shepard Fairey to Damien Hirst for our riders who compete in events like the Tour de France or Crankworx,” says Travis Ott, Brand Manager for Trek. “Our project with ARTCRANK is all about elevating the design appeal of an everyday bike that will appeal to a fresh audience.”

ARTCRANK founder and director Charles Youel adds, “The artists in our shows are people who are inspired by riding bicycles, and they tap into that energy and excitement to create amazing posters. This was an opportunity to take that idea back to the source.”

Read more about the project here.

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