ARTCRANK x Trek: Team Up to Create a Bike About Art

[youtube http://www.youtube.com/watch?v=ELrnwZWXkwk&w=600&h=385]

A little Angel sent this over this morning.


Details:

"Trek Bicycle and international poster phenomenon ARTCRANK have unveiled a new aesthetic for Trek’s popular District line. The Trek District ARTCRANK Edition combines Trek’s top commuter bike with graphics created by ARTCRANK Lead Designer Rob Angermuller (Lifter Baron). Hand painted and assembled by hand at Trek’s Waterloo, WI manufacturing facility, the custom project — only a handful of bikes will be made — was an opportunity for both Trek and ARTCRANK to take their love for bikes and art in a new direction.


“Trek is a family full of people that love and appreciate art and how that affects our bikes and design and we’ve done these sorts of collaborations with everybody from Shepard Fairey to Damien Hirst for our riders who compete in events like the Tour de France or Crankworx,” says Travis Ott, Brand Manager for Trek. “Our project with ARTCRANK is all about elevating the design appeal of an everyday bike that will appeal to a fresh audience.”


ARTCRANK founder and director Charles Youel adds, “The artists in our shows are people who are inspired by riding bicycles, and they tap into that energy and excitement to create amazing posters. This was an opportunity to take that idea back to the source.”



Read more about the project here.

ARTCRANK x Trek: Team Up to Create a Bike About Art

A little Angel sent this over this morning.

Details:
"Trek Bicycle and international poster phenomenon ARTCRANK have unveiled a new aesthetic for Trek’s popular District line. The Trek District ARTCRANK Edition combines Trek’s top commuter bike with graphics created by ARTCRANK Lead Designer Rob Angermuller (Lifter Baron). Hand painted and assembled by hand at Trek’s Waterloo, WI manufacturing facility, the custom project — only a handful of bikes will be made — was an opportunity for both Trek and ARTCRANK to take their love for bikes and art in a new direction.

“Trek is a family full of people that love and appreciate art and how that affects our bikes and design and we’ve done these sorts of collaborations with everybody from Shepard Fairey to Damien Hirst for our riders who compete in events like the Tour de France or Crankworx,” says Travis Ott, Brand Manager for Trek. “Our project with ARTCRANK is all about elevating the design appeal of an everyday bike that will appeal to a fresh audience.”

ARTCRANK founder and director Charles Youel adds, “The artists in our shows are people who are inspired by riding bicycles, and they tap into that energy and excitement to create amazing posters. This was an opportunity to take that idea back to the source.”


Read more about the project here.

ArtCrank: Interbike

[vimeo http://www.vimeo.com/18436398 w=600&h=385]

ARTCRANK™ + A Poster Party for Bike People from ARTCRANK on Vimeo.

You make Bike posters? You should get in on this. ArtCrank at Interbike.


Details:

Every year, the bike industry throws an epic, sprawling party known as Interbike., where manufacturers come to show off next year’s must-have gear. This year, they’ve asked ARTCRANK to join the party. So we’re planning a poster party for bike people like no other, featuring a roster of artists from across the country and — just maybe — around the world.


To get the party started, we’re putting out the call to artists and designers everywhere to create bike-inspired posters for the show. Whoever you are, wherever you live, if you’d like to be considered, please send us an email with three samples of previous work in digital form: URLs, PDFs or JPGs. Please do NOT submit poster designs for the show. All submissions must be received by Friday, August 12, 2011.


NOTE: Interbike is a trade event, and thus is not open to the general public. But we promise to post lots of pictures, so it’ll be just like you were there with us in Vegas (minus the hangover).

ArtCrank: Interbike

ARTCRANK™ + A Poster Party for Bike People from ARTCRANK on Vimeo.

You make Bike posters? You should get in on this. ArtCrank at Interbike.

Details:
Every year, the bike industry throws an epic, sprawling party known as Interbike., where manufacturers come to show off next year’s must-have gear. This year, they’ve asked ARTCRANK to join the party. So we’re planning a poster party for bike people like no other, featuring a roster of artists from across the country and — just maybe — around the world.

To get the party started, we’re putting out the call to artists and designers everywhere to create bike-inspired posters for the show. Whoever you are, wherever you live, if you’d like to be considered, please send us an email with three samples of previous work in digital form: URLs, PDFs or JPGs. Please do NOT submit poster designs for the show. All submissions must be received by Friday, August 12, 2011.

NOTE: Interbike is a trade event, and thus is not open to the general public. But we promise to post lots of pictures, so it’ll be just like you were there with us in Vegas (minus the hangover).